German luxury brand MCM dazzlingly launches its "Animal Code: Scent of Self" fragrance collection; this inspired creation joins the Autumn/Winter 2025 collection to compose a new chapter of luxury

On this enchanting evening marking the onset of autumn, fragrance and fashion intertwine. Perfumes inspired by MCM’s iconic animal figures transform into exquisite works of art, while the "Cyber-Interstellar Wanderer" themed Autumn/Winter collection showcases a perfect fusion of retro-futurism and utilitarian style, offering guests an immersive feast for the senses—engaging smell, sight, and touch.

An Animal Revelry Under the Night Sky

This fragrance collection draws inspiration from MCM’s signature leather animal figures. As night falls, the elegant, motionless figures within the boutique quietly come to life. Playful, elegant, wise, or strong—each animal leaves behind a unique signature, waiting to awaken a kindred spirit.

A six-fold sensory journey: the Cheap MCM Collection "Zoo" fragrance line features six distinct scents:

•   **Joyful Rabbit:** Awakens simple happiness with citrus, floral, and green notes.

•   **Meditative Elephant:** Creates a Zen-like space and fosters inner peace with chypre, leather, and floral notes.

•   **Valiant Bear:** Interprets the aesthetics of strength through amber, woody, and floral notes.

•   **Beloved Dog:** Conveys warmth and intimacy via woody, spicy, and floral notes.

•   **Fearless Dragon:** Reveals a mysterious power through the collision of citrus, woody, and tea notes.

•   **Charming French Bulldog (The Grand Finale):** International perfumer Mr. Guo Siliang offered an immersive narrative of the scent's creation: "I used the image of a pearl on the beach to express themes of confidence and charm. Italian lemon brings a sense of abundant sunshine and mimics the French Bulldog's liveliness; a hint of rose allows light to refract gently off the pearl's surface; and tonka bean and sandalwood evoke the texture of the beach while symbolizing loyalty—this is a fragrance that embodies a 'gentleman who knows how to charm.'" His vivid interpretation, combined with an interactive fragrance workshop, allowed guests to traverse the boundaries between wild landscapes and urban gardens through the sense of smell. Another Encounter: Autumn/Winter 2025 Collection

The event marked the simultaneous unveiling of MCM’s Autumn/Winter 2025 collection—encompassing ready-to-wear, bags, accessories, and footwear—themed "Cyber ​​Interstellar Wanderer" as a tribute to the avant-garde spirits forging ahead in the digital age. Drawing inspiration from retro-futurism, the collection reimagines the brand’s classic elements through the lenses of utilitarianism and Space Age innovation.

The iconic Visetos print is revitalized with a cutting-edge aesthetic, paired with core color palettes and materials such as leather, nylon, and knitwear to set the tone for the entire collection.

The collection is divided into three distinct segments, each interpreting a unique stylistic vision through fresh combinations of structure, color, and material.

A Cross-Disciplinary Artistic Experience

An immersive fragrance experience zone was a highlight of the event, allowing guests to wander through a fantastical animal kingdom corresponding to different scent profiles and explore the interplay between fragrance and personality. Six fragrances—akin to six travelers with distinct characters—blend rich florals, fresh fruits, and deep woody notes, embodying diverse spirit-defining themes such as independence, romance, freedom, and adventure. Guests were invited to unleash their romantic imaginations by creating their own "scent collages," arranging materials like dried flowers and decorative accents in bespoke frames to preserve the fragrance and imagery together as a unique artistic keepsake.

A Multisensory Feast Reflecting the Brand’s DNA

As the event drew to a close, guests enjoyed specially crafted beverages and desserts inspired by the fragrances' ingredients, mingling and sharing their experiences in the refreshment area.

The MCM "Zoo" fragrance collection and the new Autumn/Winter 2025 pieces are now available at select global stores and online platforms. This launch not only signifies a dual breakthrough for the brand across lifestyle and fashion design but also uses scent and style as mediums to invite consumers on a journey of self-discovery and futuristic imagination.